The Restaurant Operating System
Run your restaurant.
Own every order.
Point of sale, kitchen display, your website and app, marketing, and an AI advisor that reads your real numbers and tells you what to fix next. One platform. One login. Zero commission on direct orders.
0%
commission on direct
Online growth score
Excellent
≈ $1,900/mo left to recover
Ask your numbers
Why did sales dip on Tuesday?
Dinner covers fell 18% vs your 4-week average. Your top seller was 86’d at 7:10pm.measured
Real scores from your site and Google listing. No phone number, no sign-up.
Powering bold, multi-location brands
26 locations · 3 states · one platform
0%
commission on direct online orders
<1s
from register tap to kitchen ticket
13
intelligence modules watching your numbers
1
login for the whole operation
Built on Sofra
The brands that run on Sofra
Three of the fastest-growing halal brands in the country run their websites, ordering, and apps on Sofra.
The platform
Everything your restaurant runs on, under one roof
Twelve product areas that share one menu, one customer list, and one source of truth, so nothing ever needs syncing, and nothing is ever out of date.
01 · POINT OF SALE
A register that never slows the line
Modifiers, coupons, loyalty capture, and offline-safe ordering. A flaky connection never drops a ticket or double-charges a guest.
2× Nashville Hot Combo
extra sauce, no pickles
1× Loaded Fries
$8.5002 · KITCHEN DISPLAY
Tickets that fire themselves
Orders stream from every channel to the kitchen in real time, with lane and status flow that keeps the late-night rush under control.
05 + 06 · WEBSITE & APP
Your storefront, not a marketplace’s
A visual website builder with 20 section types and real SEO markup, plus your own branded app with loyalty, payments, and QR ordering.
Your app
Wingz Rewards
360 / 500 pts → free combo
Loaded wings, seven flavors
Order direct · ready in 15 min
03 · ORDERS
Every channel, one flow
Line-item snapshots exactly as they were sold.
04 · MENU
One-tap 86ing
Modifiers, schedules, AI dietary tagging. Live everywhere in seconds.
07 · MARKETING & LOYALTY
Campaigns that write themselves
AI-drafted email & SMS, server-priced coupons, self-running points.
08 · ENQUIRIES
Catering, captured
Requests land in a real inbox with assignment and spam triage.
09 · TEAM & ROLES
Accountability, built in
Members, permissions, and a full audit log.
10 · DASHBOARD & REPORTS
Live revenue, always
Channels, top products, forecasts, one-click CSV.
12 · BUILT-IN SEO
Rank for 'near me'
Structured data, sitemaps, canonicals, real audits.
11 · BUSINESS INTELLIGENCE
An AI advisor on staff
Copilot, daily briefs, health scores.
See the intelligence workspaceWhat changes
Stop renting your customers from delivery apps
Third-party marketplaces skim up to a third off every check, and they keep the customer data. Sofra moves orders to your own site and app, where the margin and the relationship stay yours.
- Commission-free direct ordering on your website and branded app
- Coupons priced server-side at checkout, not on the honor system
- One customer list across every location and every channel
−$12,000/mo fees
$0 commission, plus the customer data
Illustration at a typical 30% marketplace commission. Your report shows the math on your numbers.
Business Intelligence
Like hiring a CEO, a CMO, and an analyst, powered by your own numbers
Ask the copilot anything. It answers from your measured data, runs whole analyses mid-conversation, and labels every figure as measured or AI estimate, so you always know fact from judgment.
Daily executive brief
Every morning: what changed, why it matters, what to do about it.
Business health score
Nine areas scored deterministically from your data, diagnosed by AI.
Market intelligence
Real page audits of competitors you name, summarized into counter-moves.
Executive reports
Board-ready weekly and monthly reports, written for you.
Sofra Copilot
On your data
Operator reviews
The best-run kitchens in the business run on Sofra
Breakout, multi-location brands trust one platform to take the order, fire the kitchen, and grow the business. Here's what their operators say.
Operator rating across 26 locations · 3 brands
- Onboarding & launch
- 4.9
- Service-hour reliability
- 4.9
- Support
- 4.8
- Value for money
- 4.9
“We went from one shop to a dozen across three states without changing systems. One menu, one login. When we 86 an item it's gone everywhere in seconds. The register and the kitchen finally move as one line.”
3 states
run on one platform
Operations lead · Clutch City CluckersNashville hot chicken · halal · TX / LA / FL“Late-night rush is where most systems fall over. Ours doesn't. Orders hit the kitchen display the instant they're placed, and direct online ordering means we keep the margin instead of handing a third of every check to an app.”
<1 sec
tap to kitchen ticket
Founding team · Juicy JointWagyu smash burgers · halal · Houston / Katy / Dallas“Eleven locations, seven flavors, three delivery apps, and our own ordering, all in one place. The daily brief tells me what needs attention before I even ask. It's like having an analyst on staff.”
11 locations
in perfect sync
Multi-unit manager · Wingz ShackLoaded wings · halal · TX / LA / FL“Onboarding took days, not a quarter.”
Clutch City Cluckers“No more honor-system discounts eating our margin.”
Juicy Joint“We finally rank for 'halal wings near me.'”
Wingz Shack“Every catering request lands in one inbox. Nothing slips.”
Clutch City Cluckers“A flaky connection never drops a ticket.”
Juicy Joint“Loyalty points just work at any register.”
Wingz ShackJoin the brands growing on one platform.
Talk to our teamWhy operators switch
One platform, not a patchwork of point tools
Ordering-only platforms leave you buying a POS elsewhere. Legacy POS stacks leave your storefront and marketing to an agency. Sofra is the whole operation.
| Feature | Sofra | Ordering-only platforms | Legacy POS + agency stack |
|---|---|---|---|
| Commission-free direct ordering | |||
| Full POS + kitchen display included | |||
| Branded website with real, audited SEO | agency retainer | ||
| Your own branded mobile app | paid add-on | ||
| AI advisor on your measured numbers | |||
| One menu, one customer list, one login | |||
| Time to go live | days | weeks | quarters |
Comparison reflects typical public feature sets of each category, August 2026. Your mileage may vary. Ask us anything on the walkthrough.
- Step 01
Talk to our team
Tell us about your restaurant: locations, channels, what's slowing you down. We'll show you the platform on a live walkthrough, on your kind of menu.
- Step 02
We set you up
Menu, locations, team roles, your website and app, configured with you. Your storefront and first campaign can go live the same week.
- Step 03
Run it, then grow it
Service runs through the POS and kitchen display while the intelligence workspace watches your numbers and hands you the next move.
FAQ
Questions, answered
Is Sofra one product or many?
One. The POS, kitchen display, website, mobile app, marketing tools and intelligence workspace all read and write the same data. Your menu, customers and orders exist exactly once.
Do I need technical staff to run it?
No. The website and app builders are visual, campaigns are drafted by AI, and our team sets up your account with you. If you can use a phone, you can run Sofra.
What does the AI actually do?
It works only on your measured data: it writes your daily brief, scores your business health, audits your site's SEO, summarizes competitors you name, drafts campaigns and reports, and answers questions in plain language. Every figure is labeled as measured or AI estimate.
Can I use my own domain?
Yes. Your site lives on a Sofra address from day one, and you can attach your own custom domain with one-click DNS verification whenever you're ready.
How do I get started?
Run the free AI Growth Report, then talk to our team. We'll walk you through the platform on your own numbers, set up your account, and stay with you until your first orders flow.
Free AI Growth Report
See what your online presence is really costing you
Our AI scores your online ordering, website, local discovery and Google reputation, then maps you against nearby competitors. Free, in about 15 seconds.